Journal

Girl running across beach in early morning sun wearing Bam Loves Boo spring collection

How we plan a Bam Loves Boo collection drop

A behind the scenes look at how a Bam Loves Boo collection comes together, from mood and fabric through to the finished pieces, ahead of our Spring 2026 launch.
Close-up of a little girl's back wearing the Bam Loves Boo Celestial raglan tee in cream, at the beach

The story behind our Celestial print

Suns, moons and stars, a look at the print that's stayed part of Bam Loves Boo for years, and the newest piece joining the Celestial family this month.
Australian coastal beach view

What slow actually looks like when you're a mama running a small business

The feed went quiet for a bit. Here's the honest version of why, and what's been taking shape behind the scenes at Bam Loves Boo.