Our signature blend of ethically sourced bamboo and GOTS-certified organic cotton is what gives our pieces their buttery softness. Breathable, stretchy and gentle on delicate skin, it’s a fabric we’ve chosen with care, for both how it feels and how it’s made.
Words like ethical, sustainable, natural and organic get used a lot. But what do they actually mean?
We believe you deserve to know what goes into the clothes your little ones wear. From our fabrics and dyes to the people who make our pieces and the packaging they arrive in, we're here to share the details. What's certified, what isn't and where there's still room for improvement.
We're always learning and looking for ways to do better, and we'll be open about that too.
our values
our fabric
our makers
Organic
We blend bamboo with GOTS-certified organic cotton, grown without synthetic pesticides or fertilisers. Better for the farmers, our makers, the environment and your mini muse.
Closed loop
Turning bamboo into soft fibre uses solvents, so our mill works in a closed loop. Water and solvents are recovered and reused or safely removed, so nothing makes its way into waterways or the environment.
Our signature fabric
Our signature blend pairs bamboo with GOTS-certified organic cotton. The result is soft and breathable, with just enough stretch to move with them.
Bamboo is a remarkable plant. It grows quickly and needs very little water and no chemical fertilisers or pesticides. When it’s harvested it regrows from its own root system, so it never needs replanting.
Non-toxic
We use low-impact dyes and non-toxic, water-based inks that are as gentle on delicate skin as they are on the environment.
OEKO-TEX® Standard 100
Every component, from the fabric to the thread and trims, is independently tested for harmful substances, so you know what’s sitting against their skin.
non-toxic
Eco-friendly inks & dyes
Our finished garments are independently tested and certified to OEKO-TEX® Standard 100. That means every part, from the fabric to the thread, trims and prints, has been checked for harmful substances.
We use low-impact dyes, and our prints are screen printed by hand using non-toxic, water-based inks.
Made slowly
We create timeless pieces that carry over from season to season, encouraging you to buy less, choose well and love them longer.
Made to last
Thoughtfully designed with quality fabrics and careful construction, made to be worn, washed and passed down from one little one to the next.
it's not what we do
It's the WAY we do it
Small, considered collections: Thoughtful releases in smaller quantities, helping reduce excess stock and waste.
No end-of-season sales: Our pieces aren't made to go out of season. Just one sale a year, not constant markdowns.
Gender-neutral by design: Timeless pieces made to be worn and passed down, from one little one to the next.
Made to last: Quality fabrics and thoughtful construction, made for endless wearing, washing and playing.
Favourite prints, revisited: Beautiful prints don't need an expiry date. Old favourites return to mix and match with new pieces.
Low-waste packaging
Reducing waste is something we think about at every stage, long before your order reaches your doorstep.
Our manufacturer packs garments in bulk, with 30 or more pieces together rather than individually wrapped in plastic. It’s a simple change that helps us avoid a whole lot of unnecessary packaging. Boxes are reused or recycled wherever possible.
Our swing tags and thank you cards are made from recycled card, and we give those a little extra thought too. Each collection’s thank you card doubles as a nursery print, ready to frame or pop on the wall.
Your pieces arrive tucked inside a reusable organic cotton drawstring pouch, making every order feel like a little gift. And on the outside? A 100% compostable mailer with a second seal strip, so it can be reused and composted at home when you're finished with it.
Learn more about our fabrics
Bamboo organic cotton blend
Our fabric is sourced ethically and organically grown from the Bamboo plant, a remarkable natural resource that replenishes quickly, requiring minimal water and no chemical fertiliser or pesticides.
Bamboo Turkish cotton
The combination of bamboo, which is renowned for its fibrous structure, and Turkish cotton, which is known for its long fibres, creates a highly absorbent and durable towel that offers a luxurious level of softness.
Organic cotton
Our socks are made from GOTS, NOP and OEKO-TEX® Standard 100 certified organic cotton. The cotton is picked, spun and knitted on the farm to create naturally coloured socks.
Natural plant dyes
We have used eco-friendly mango leaf dyes to create this vibrant colour. This natural, sustainable process reduces waste, supports local communities in Bali, and offers an environmentally conscious alternative to synthetic dyes.