"Clean and neutral colour palettes, coordinating prints and unisex pieces are our design mantra. We are all about making beautiful clothing that you love, for the little people you love, in an eco-friendly and socially responsible way. "
welcome to
Our Story
Hi there and welcome! My name is Hannah and I'm the founder and designer behind our Brisbane-based label. Together with my husband Mike, and two daughters Harlow and Winnie, we are Bam Loves Boo.
Our childrenswear is crafted from a unique blend of organic bamboo and organic certified cotton, creating soft, stretchy, and breathable pieces that are both environmentally friendly and comfortable for your mini muse.
the why
Bam Loves Boo began in 2017 as little more than a creative outlet during maternity leave. The goal was to create high-quality, gender-neutral clothing that was more than just grey stripes and elephants. However, my ambition soon grew to create a brand with a much bigger purpose. Having worked in the fast-paced fashion industry as a children's wear designer for the previous 15 years, I had seen the environmental and ethical impacts of the clothing industry first hand.
This knowledge drove me to create my own brand, one where I was accountable for the footprint we left, the manufacturers we worked with, and the materials we used. Consequently, Bam Loves Boo works against the grain of the industry model at a slower pace, allowing us to be mindful of our impact and ensure our clothing is made in a safe and sustainable way.
the journey
While our core values and signature fabric have stayed the same, we have seen growth and progression from where we began. We have expanded our product range to include organic accessories and have incorporated other brands into our curated store that complement our aesthetics and values.
We have also collaborated with a number of Australian female-led brands, such as Chekoh Baby, The Young Folk Collective, Sunday Minx and Twin Collective to combine our prints with their eco-friendly products.
the process
Our business model differs from the industry's standard of seasonal collections, mass sales, and trend-based pieces. We provide SLOW, timeless designs that don't require sales and discounts to introduce new pieces.
Instead, we release our annual collection gradually, in contrast to fast fashion or seasonal cycles. This ensures our styles have a LONG lifespan with the intent to be passed on regardless of gender, trends, or seasons, which ultimately benefits our planet.
the goal
At Bam Loves Boo, our mission is to reduce our environmental impact while providing our customers with high quality, long-lasting products. We strive to make conscious decisions that will benefit the planet and be transparent about our efforts.
the dream team
our makers
We have had a great relationship with our team since the start of our brand; they are an integral part of our company and we are very grateful for all they do.
Emma Jade photographer
Em is our talented photographer; we collaborate on each shoot to produce lifestyle and product photography that is representive of true colours and fit.
our 3pl packing team
I would be utterly lost without the outstanding work of our 3PL team - these wonderful women take the time to pick, pack, and send out orders every day with so much thoughtfulness and attention to detail.
My rock
For more than 10 years, I have been working with my friend on a daily basis, with her acting as my agent and making sure that my designs are realized exactly as I intended them to be.